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Bose and NME teamed up for a collaboration that sought to come to life for SXSW through an intentional, standout experience. The goal was to position Bose at the forefront of music appreciation using the “Sound is Power” message, while also supporting the launch of their latest products through a cohesive, high-impact brand environment.

THE SET UP

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LOCK UP INTRO

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ENVIRONMENT ACTIVATIONS

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TASTEMAKER BRUNCH ADDITIONS

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EVENING CONCERT ADDITIONS

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