Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Major Depressive Disorder
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The following brochure design is an expansion of the puzzle concept, originally created in a poster format, for an "add-on" trial type, studying the affects of an additional medication to treat MDD.
Major Depressive Disorder
​
The following brochure design is an expansion of the puzzle concept, originally created in a poster format, for an "add-on" trial type, studying the affects of an additional medication to treat MDD.





McLaren Racing set out to activate in downtown Austin over F1 weekend, bringing to life what is now known as the Live Zone Studio. At the time of this proposal, this activation was referred to as The Flow Studio.
The brief was to create an experience which married the artistry/necessity of flow within racing 230 mph to the flow state reached within human creativity artists experience when they’re in perfect lock step with their craft.
This special event had the potential to be a pivotal moment in a larger McLaren brand strategy to attract a more inclusive demographic, by positioning the brand in an artistic light, while staying authentic to the brand’s initiatives with their Never Stop Racing campaign.
THE SET UP



THE IDEA



FLOW + DEMOGRAPHIC CONSIDERATIONS




SECTION 1: THE ETHOS




SECTION 2: THE EXPERIENCE





SECTION 3: THE SPIRIT






