Sensi Products
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This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Major Depressive Disorder
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The following brochure design is an expansion of the puzzle concept, originally created in a poster format, for an "add-on" trial type, studying the affects of an additional medication to treat MDD.
Major Depressive Disorder
​
The following brochure design is an expansion of the puzzle concept, originally created in a poster format, for an "add-on" trial type, studying the affects of an additional medication to treat MDD.
McLaren approached us to bring their Never Stop Racing campaign to life, off the track. The ask was an experience that wouldn’t just entertain fans, but turn them into loyal advocates.
Timed with the 2025 U.S. Grand Prix in Austin, the McLaren Live Zone Studio became a living intersection of speed, art, and culture. Rooted in McLaren’s racing DNA, we used art as the connective tissue to merge precision with creativity, crafting something globally iconic yet distinctly Austin. Each touchpoint invited guests to “get in the zone”, that space where fandom becomes participation and emotion fuels momentum.
Over three days, 6,743 guests immersed themselves in interactive installations, live art, and storytelling. Partner integrations with Dell, eBay, and Mastercard felt seamless, adding authenticity and relevance. What began as a fan zone evolved into a cultural moment, a celebration of speed, innovation, and the thrill of never stopping.
MCLAREN MOMENTS
COMMUNITY ANIMATION
COMMISSIONED ARTIST MOMENTS
This project stands out as a true highlight of my career. I held a leading role from the initial inquiry through pitch and final execution. McLaren first approached us after engaging with our newly redesigned website, an asset I personally designed as part of an internal rebrand initiative I recently led creative direction on. From there, I partnered closely with business development on strategy and led the creative direction for the pitch, building a detailed and strategic response to the brief that ultimately won us the opportunity.
Working in close collaboration with the McLaren team and our lead producer, I guided the creative direction and oversaw production from ideation through execution. I led cross-disciplinary teams spanning 3D rendering, motion graphics, environmental design, wayfinding, lighting, and fabrication, while contributing hands-on creative assets to support communication and momentum across the process.
It’s rare when a project aligns so completely: an inspiring client, a powerful brand, a concept with long-term resonance, and a team driven by trust and talent. This collaboration was more than an activation, it was a defining experience that reminded me why I love building work that moves people and lasts beyond the moment.
VISUAL IDENTITY EXPLORATION
CUSTOM FABRICATION EXPLORATION
