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IQOS, a smoking alternative brand, was looking to introduce their product to the U.S. market through a series of experiences that highlighted the value of joining the IQOS community. This proposal outlines a fully realized experience concept, including a curated attendee journey and brand activations designed to connect IQOS to the energy and culture of Austin City Limits.

The goal was to position the brand in front of their target audience in a way that felt intentional, relevant, and memorable.

THE SET UP

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THE WARM UP

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ARRIVAL STAIRCASE

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MUSIC PORCH EXPERIENCE

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MEZZANINE GALLERY

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MEZZANINE SUITES

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BALCONY GALLERY

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MOODY AMPHITHEATER ACTIVATIONS

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