Sensi Products
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This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Sensi Products
​
This project was to solve a problem identified during an interview with a mother and child on concerns with school work and anxiety. The problem to solve was how to bridge the gaps in communication between not only guardian and child but with the school system, so children can reach their full potential.
Major Depressive Disorder
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The following brochure design is an expansion of the puzzle concept, originally created in a poster format, for an "add-on" trial type, studying the affects of an additional medication to treat MDD.
Major Depressive Disorder
​
The following brochure design is an expansion of the puzzle concept, originally created in a poster format, for an "add-on" trial type, studying the affects of an additional medication to treat MDD.
Delta Airlines aimed to reposition itself not just as a luxury airline, but as a full-fledged luxury membership experience. To introduce this refreshed ecosystem, they launched a series of brand moments across the country, one of which was the Welcome Experience at Austin-Bergstrom International Airport during SXSW 2024.
The creative strategy was grounded in being bold, yet elevated, commanding a firm positioning of Delta’s presence as a premier sponsor at the festival. The goal was to create a high-impact visual that couldn’t be missed, establishing Delta as the leading hospitality experience brand it has evolved to, while aligning seamlessly with the overall narrative meticulously crafted by the Delta brand to be felt by all who visited SXSW 2024.
5k+
estimated viewers witnessed the Welcome Experience at the Austin-Bergstrom International Airport gate 10.
1.7k
visits to the expedited badge pick-up at the Austin Convention Center, advertised at the Welcome Experience.
4.5k
visits at The Delta Lounge and The Speakeasy at 100% capacity, advertised at the Welcome Experience.
This brief evolved through many iterations, from a grand help desk concept to an immersive art installation, and even a mid-century-inspired news kiosk and photo booth. It was an exercise in flexibility and creative problem-solving as the objectives continued to shift, ultimately leading us to a solution that felt cohesive within Delta’s broader SXSW narrative across the city.
Throughout the process, I researched, ideated, and collaborated closely with cross-disciplinary teams, ultimately leading the 3D rendering team through multiple rounds of exploration and refinement. The result was a build that felt both striking and memorable. A true testament to adaptability, creative persistence, and alignment under evolving direction.
