The following concept decks were born from answering briefs in hopes to challenge brands to rethink how they show up in their world and connect with people in new, meaningful ways. Each one represents the spark of possibility. These ideas were designed not only to answer a strategic need, but to push beyond the expected and open doors to fresh perspectives. While collaboration and evolution often transformed them into something new in execution, these early visions capture the essence of my creative approach: bold ideation rooted in strategy, always with an eye toward what could be.

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Although most heavily involved proposals are a collaborative effort, which is a process I enjoy thoroughly, the following concepts are ones that I had a strong creative role in, from ideation, to creative direction, to design and presentation.